article by genesis power solutions

The Story Behind Genesis

Discover the story behind Genesis Power Solutions, a family-owned solar company that is transforming the industry with its commitment to extreme ownership, contribution, and sustainability, and learn how their refreshing approach can empower homeowners to make informed decisions about solar energy.

If you’ve made it this far, you may be wondering who we are, beyond just another solar company. Well, keep reading to find out more of who we are!

Here at Genesis, we are a family-owned business founded by Jake and Peter Swenson, along with their long-time friend Adam Bailey. Their mission? To transform lives and empower homeowners to join the global transition to renewable energy.

It all began when Jake, Peter, and Adam embarked on their journey into solar power. They quickly realized that most companies in the industry were not aligned with their vision. So, they had a brilliant and refreshing idea: create a solar power company that genuinely cares about its customers and team members. And thus, Genesis Power Solutions was born.

At the core of our business lie three powerful principles: Extreme Ownership, Contribution, and Sustainability. These principles guide everything we do and set us apart from other solar companies.

Extreme Ownership is our commitment to taking full responsibility for every step of the solar power process. From the initial consultation to the final installation, we ensure that our customers receive the best possible experience. No problem is too small for us to tackle because, at Genesis, your problems become our problems too. And we only partner with the best of the best, because that is what extreme ownership is all about- expecting the best of the best.

Contribution is our way of adding value and going above and beyond. We believe in empowering homeowners through solar power education, regardless of whether they choose us as their provider. We offer aggressively conservative pricing estimates and aim to provide an experience that exceeds expectations, leaving our customers satisfied for years to come.

Sustainability is more than just a buzzword for us; it's a core pillar of our business. We firmly believe in solar power as a sustainable option for most homeowners financially, environmentally, and technologically. We offer high-quality products and services that not only benefit our customers but also contribute to a greener future.

But our commitment to our customers goes beyond the bottom line. We understand the challenges homeowners face when considering solar power. The industry's bad reputation, aggressive sales tactics, and complex technical details can be overwhelming. That's why we strive to flip the salesperson stereotype on its head. We are transparent about the fact that solar power may not be the right fit for everyone at the moment. Our pricing estimates are conservative because we want our customers to make informed decisions without any hidden surprises.

At Genesis Power Solutions, we won't rest until the majority of our customers have an extraordinary experience where they receive far more than they expected. We are here to empower you, whether you choose us or not.

And, if you can believe it, these core principles change not only how we interact with our customers, but our company culture and how we interact with our entire team. Here at Genesis, we are not just a sales company, but we are committed to growth and personal development of our people, which is why Jake and Peter commit significant time each week to coaching our team to become leaders and competitors both personally and professionally.

And THAT is what Genesis Power Solutions is all about. Empowering homeowners, empowering people, and taking steps towards a greener future.

If we’ve piqued your interest, head over to our contact page to learn more about who we are, and how you can be a part of it! If you want to learn more about our vision and how we empower homeowners, we invite you to listen or watch our podcast, "The Homeowner's Guide to Solar Power."

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